Giacomo Bonelli

Attorney Giacomo Bonelli mainly deals with intellectual property (trademarks, patents and copyright) but also with unfair competition, antitrust, advertising, media, telecommunications and new technologies, areas in which he has gained extensive experience both in out-of-court assistance and in litigation, with a high rate of cases won.

He has successfully dealt in particular with some leading cases reported by the national press, such as the plagiarism case against the evergreen composition “On va s'aimer”, the Eredi Ponti/Cassina and Eredi Ponti/Coin disputes regarding the copyright protection of designs, the Nintendo disputes regarding the protection of technical protection measures for video games, the Kiko/Wjcon case regarding the copyright protection of the concept of commercial chains, the protection of the lyrics of songs used in “karaoke” mode, the Lottomatica/Sisal case regarding unfair competition in the “scratch and win” competition system.

Mr. Bonelli has published numerous articles and essays in the main specialized journals on the topics of intellectual and industrial property, information technology and competition. On the same topics he has also published various articles in some of the main national economic-financial newspapers and has also intervened as an expert in radio and television broadcasts. He is a speaker in various courses, seminars and conferences and regularly teaches in a postgraduate master's degree on intellectual property dedicated to professionals in the legal sector.

He graduated in 1981 from the University of Milan with 110 cum laude.

He has been admitted to the bar since 1985.

Since 2002 he has been authorized to practice before the Supreme Court of Cassation.

He is the author of the following publications:

Competition and antitrust

• Geographical Indication and Origin, Giacomo Bonelli, in AA. VV. Food Law, Walters Kluwer, 2017
• Football TV rights and competition: notes on the sidelines of the EU Court of Justice ruling on the 'free decoder' of 4 October 2011, in Milan Finance, 11/10/2011, pg. 9, and in Finance and Markets, 10/13/2011, pg. 10
• The “made in Italy”, in Milan Finance, 29/04/2010, page 19
• Protection of business secrets and obligations of former employees, in Industrial Law, IPSOA, 2002, pages 65 and following.
• Modular products, patents and slavish imitation, in Industrial Law, IPSOA, 2002, pages 286 and following.

IP, trademarks, patents, designs and software

• Industrial design, in Milan Finance, 13/04/2011, page 9
• Right of reproduction, technical protection measures and private copying, in Industrial Law, IPSOA, 2010, p. 183 et seq.
• International Intellectual Property Law – European Jurisdictions, co-author of the section on Italian law, Wiley, 1995
• International Intellectual Property Law: Commentaries and Legislation – Italy, edited by the Center for International Legal Studies, Salzburg (Austria): Commentary on the Italian Copyright Law (co-authorship), Oceana Publications, 2001
• Extension of the terms of protection of copyright and rights acquired by third parties, in Industrial Law, IPSOA, 1999, page 359 and following
• Primary and secondary uses of the phonograph record, in Industrial Law, IPSOA, 2000, page 191 and following
• Plagiarism of musical works, in Il Diritto di Autore, Giuffrè, 2000, pp. 175 et seq.
• The television exploitation of cinematographic works, in Il Diritto Industriale, IPSOA, 2000, pages 283 and following.
• The development of the cinematographic work, in Industrial Law, IPSOA, 2000, page 382 and following
• Compensation for damages caused by copyright infringement, in Il Diritto di Autore, Giuffrè, 2000, pag. 482 et seq.
• The new rules for the protection of copyright: a first comment on law no. 284/2000, in Il Diritto Industriale, IPSOA, 2000, pag. 391
• The nature and legal regime of the video clip, in Il Diritto di Autore, Giuffrè, 2001, pages 303 and following.
• Industrial design and copyright protection, in Il Diritto di Autore, Giuffrè, 2003, pag. 497 et seq.
• Copyright, creativity and photographic works, in Il Diritto Industriale, IPSOA, 2005, pag. 237 et seq.
• Counterfeiting and unauthorized reworking, in Industrial Law, IPSOA, 2006, pages 293 and following.
• The implementation of the “Enforcement” Directive in copyright, in Il Diritto Industriale, IPSOA, 2007, p. 195 et seq.
• Rehabilitation and strengthening of the brand: ideas and reflections, in Il Diritto Industriale, IPSOA, 1999, pages 132 and following.
• Deceptive brand and average consumer, in Industrial Law, IPSOA, 2001, page 259 and following.
• Media, Community law and the principle of equal treatment between public and private enterprises, in Information and Computer Law, Giuffrè, 2001, pages 281 and following.
• Specialized sections of industrial law: hopes or illusions? (And marginal notes on the reform), in Industrial Law, IPSOA, 2004, II, p. 105 et seq.
• The publication of the precautionary measure (plus some considerations on the subject of precautionary protection in general), in Rivista di Diritto Industriale, Giuffrè, 2006, page 127 and following.

IT Media and Entertainment

• If technology runs twice as fast as law: the Netlog case, in Milan Finance, 10/11/2011, p. 9, and in Finance Markets, 10/13/2011, p. 10
• Copyright protection on the Web, in Milan Finance, 07/14/2011, pg. 9
• Domain names: opportunities and contents of a possible legislative intervention, in Industrial Law on line, IPSOA, 2002
• The Website as a Work of the Mind, in Information and Computer Law, Giuffrè, 2002, pages 199 and following.
• Trademarks and well-known names, homonymy and protection on the net, in Rivista di Diritto Industriale, Giuffrè, 2003, I, pag. 191 et seq.
• Criminal protection, especially online, of copyright, in Il Diritto d'Autore, Giuffrè, 2004, pages 481 and following.

Privacy & Data Protection

• BIG DATA,

Big Data: privacy, management and protection (co-author), Altalex Method Collection, ed. Wolters Kluwer, 2018

Big Data: Facebook profiles hacked. Data breach: Uber pays huge compensation, in Quotidiano Giuridico Wolters Kluwer, 9/10/2018

The protection of Big Data as an industrial secret, in Quotidiano Giuridico, Wolters Kluwer, 21/3/2019

Civil protections for Big Data, in Quotidiano Giuridico, Wolters Kluwer, 13/6/2019

Criminal Protections for Big Data, in Quotidiano Giuridico, Wolters Kluwer, 26/6/2019

Contractual protections of Big Data as industrial secrets or confidential information, in Quotidiano Giuridico, Wolters Kluwer, 9/10/2019

For many years, until 2021, he was a lecturer in the post-graduate Master's degree in Intellectual Property at Just Legal Services in Milan (subjects: trademarks and copyright).

She speaks fluent English.