{"id":9809,"date":"2026-04-09T07:27:25","date_gmt":"2026-04-09T07:27:25","guid":{"rendered":"https:\/\/mbg.legal\/?p=9809"},"modified":"2026-04-09T07:28:38","modified_gmt":"2026-04-09T07:28:38","slug":"selective-distribution-and-antitrust-are-attracting-high-attention-from-the-authorities","status":"publish","type":"post","link":"https:\/\/mbg.legal\/en\/selective-distribution-and-antitrust-are-attracting-high-attention-from-the-authorities\/","title":{"rendered":"Selective distribution and antitrust: authorities are paying close attention"},"content":{"rendered":"<p>With a recent ruling dated March 17, 2026, the Italian Competition Authority imposed an exemplary fine of over \u20ac25 million, finding a violation of Article 101 TFEU in the context of a selective distribution system.<\/p>\n\n\n\n<p>Two critical profiles emerged:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the imposition of limits on online discounts, accompanied by monitoring systems and retaliatory measures, qualified as <strong>resale price maintenance (RPM)<\/strong>;<\/li>\n\n\n\n<li>The <strong>ban on the use of marketplaces<\/strong>\u00a0imposed on distributors, considered illegitimate especially considering the parallel use of the same channels by the supplier.<\/li>\n<\/ul>\n\n\n\n<p>The message is clear: in selective distribution systems, any price control mechanism must be avoided, and restrictions on online sales also require extreme caution, especially when they impact intra-brand competition or present inconsistent application profiles.<\/p>\n\n\n\n<p>A further reminder for businesses: antitrust compliance and distribution network design must go hand in hand.<\/p>\n\n\n\n<p>For further details on the provision, see. <a href=\"https:\/\/www.agcm.it\/media\/comunicati-stampa\/2026\/3\/I876-\" target=\"_blank\" rel=\"noopener\" title=\"\">AGCM press release<\/a><\/p>\n\n\n\n<p>Contribution by the lawyer. <a href=\"https:\/\/mbg.legal\/en\/lawyers\/carlo-ginevra\/\" title=\"Carlo Ginevra\">Carlo Ginevra<\/a> and of the lawyer. <a href=\"https:\/\/mbg.legal\/en\/lawyers\/elisa-maria-babbini\/\" title=\"Elisa Maria Babbini\">Elisa Maria Babbini<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With a recent provision dated March 17, 2026, the Italian Competition Authority (Autorit\u00e0 Garante della Concorrenza e del \u2026 <a title=\"Selective distribution and antitrust: authorities are paying close attention\" class=\"read-more\" href=\"https:\/\/mbg.legal\/en\/selective-distribution-and-antitrust-are-attracting-high-attention-from-the-authorities\/\" aria-label=\"Read more about Distribuzione selettiva e antitrust: alta l\u2019attenzione delle Autorit\u00e0\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Distribuzione selettiva e antitrust: alta l\u2019attenzione delle Autorit\u00e0 - Studio Legale Milano | MBG Legal | Mondini Bonora Ginevra","description":"With a recent provision dated March 17, 2026, the Italian Competition and Market Authority imposed an exemplary fine of over 25 million"},"footnotes":""},"categories":[215],"tags":[],"class_list":["post-9809","post","type-post","status-publish","format-standard","hentry","category-concorrenza-e-antitrust","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/posts\/9809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/comments?post=9809"}],"version-history":[{"count":2,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/posts\/9809\/revisions"}],"predecessor-version":[{"id":9812,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/posts\/9809\/revisions\/9812"}],"wp:attachment":[{"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/media?parent=9809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/categories?post=9809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mbg.legal\/en\/wp-json\/wp\/v2\/tags?post=9809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}