Our Co-Managing Partner Carlo Ginevra, together with Elena Carpani, Gianluca De Cristofaro, PhD, Massimo Tavella, Paolina Testa and Riccardo Rossotto, comments on ItaliaOggi of 26 September 2022 on the adhesion of Google Italy to the IAP – Institute of Advertising Self-Discipline, underlining the resulting contribution to the credibility, authority and representativeness of Italian self-discipline.